Posts Tagged ‘marketing’

Party Rock! Written for tba | PR + Advertising

Wednesday, September 7th, 2011

On March 8, 2011, the duo LMFAO posted “Party Rock Anthem’s” music video to its YouTube channel. It now has more than 191 million views. This speaks to how a contagious message can quickly spread and go viral through the use of online marketing and video.

The video starts out in an apocalyptic world where no one is around. After the singers put in Beats headphones by Dr. Dre (a great co-brand marketing tactic) and are told to “play along,” they quickly fit in with the robots, aliens and even a man dressed up as Jesus who all have the shuffling fever.

The song has become rapidly popular since it came out, and has been recently picked up by Kia Motors for a Kia’s Soul commercial, which features the three hamsters you may remember from last years Super Bowl commercials.

Any company can put out a message or an ad campaign, but without a holistic approach, which looks at both online and offline marketing, the company could very well be missing a big opportunity to see their brand grow exponentially.

Colors. A Key Element in Your Brand. – Written for tba | PR + Advertising

Tuesday, March 29th, 2011

Colors evoke emotions and feelings.

What influence they have on a consumer is not always easy to determine without keeping in mind demographics and your product or service’s messages.

According to a marketing study from the University of Loyola, Maryland, color increases brand recognition by 80 percent! When developing brand identities for our clients, we always evaluate the use of color knowing how important it is in the success of a brand and its identification in a crowded marketplace.

As a reference, I have indicated basic color meanings below. Note, these are not rigid rules, just general associations to keep in mind:

Blue = depth, stability, trust, masculine, tranquility, security

Red = intensity, energy, war, danger, love, passion, strength, energetic, urgency

Purple = soothing, calming, royalty, power, nobility, wealth, ambition, dignified, mystery

Yellow = optimistic, youthful, joyful, intellectual, energetic, cheerful

Green = nature, growth, fertility, fresh, healing, safe, wealthy, relaxation

Orange = aggressive, warmth, stimulation, enthusiasm, happiness, success, creativity

Pink = romantic, feminine, idealistic

Black = powerful, sleek, intimidating

Be sure to contact tba to find out how we can help boost your brand’s familiarity!

My very own Old Navy “Supermodelquin”

Tuesday, April 27th, 2010

Recently, I signed up for Old Navy’s e-mail notifications through Gap’s e-newsletter, and received my first email this morning. This invited me to check out Old Navy’s micosite and create my very own Supermodelquin? The name itself made me curious, and I recalled the commercials from weeks before, so I decided to click on the link and see what was to come.

Old Navy E-mail Notification

My first e-newsletter from Old Navy

Creating my own character and dressing her with Old Navy clothes and accessories was a lot of fun. It did exactly what the advertising intended; it made me want to go into the store and try on all of the clothes myself!

After making my character, watching a YouTube video on the campaign, registering and voting on the tv spots + other “Supermodelquin creations,” and downloading my $5 coupon for voting, I became more and more curious about the campaign and the ad agency who worked with Old Navy on the project

Just a side note, the winner not only gets cast in plastic but will also star in Old Navy ads and receive $100,000. I’m guessing they also get to keep the mannequin after Old Navy is finished with it, which would defiantly be an interesting home-decorating decision!

Google assisted me in quickly finding that Crispin Porter + Bogusky, a very well known and respected ad agency in the industry, works with Old Navy on their marketing and helped to develop this advertising concept and media plan for the Supermodelquin.

My SuperModelQuin

My SuperModelQuin

One additional way Old Navy is getting customers in the door is a link on the Old Navy website (OldNavyWeekly.com), which allows visitors to print out coupons for weekly deals redeemable at Old Navy stores!

In my search I also found that the target audience for this  campaign is a mom named “Jenny” who’s 25 to 35 years old (Jennifer was a popular name for that age group). Jenny shops on a budget, but doesn’t want her apparel or that of her family to be frumpy. It is evident that CP+B did an extensive amount of research for this project and recognizes the power of social media, our societies fascination with reality television, and knowing how these things affects the target audience. I was not only able to create my own character, but save it for my Facebook and Twitter photo. I could even vote on the tv spots that Old Navy ran in the different phases of the campaign. By involving customers in the advertising experience, clients are able to grow a relationship and become loyal to a particular brand. The agency successfully bridged the gap between my generations reliability on the internet and getting customers in the door.

Old Navy Supermodelquin Microsite

Old Navy Supermodelquin Microsite

I give this advertising campaign an A+ for creativity and an A+ for knowing and understanding the target audience by using new media to interact.

HDR Photography

Tuesday, September 9th, 2008

HDR photography: I am working with marketing products including Harley Davidson and Honda. The second photograph is taken at Maybry Mill on the Blue Ridge Parkway in Virginia. I would like to use this photograph as a promotional piece for the attraction.