Posts Tagged ‘advertising’

Party Rock! Written for tba | PR + Advertising

Wednesday, September 7th, 2011

On March 8, 2011, the duo LMFAO posted “Party Rock Anthem’s” music video to its YouTube channel. It now has more than 191 million views. This speaks to how a contagious message can quickly spread and go viral through the use of online marketing and video.

The video starts out in an apocalyptic world where no one is around. After the singers put in Beats headphones by Dr. Dre (a great co-brand marketing tactic) and are told to “play along,” they quickly fit in with the robots, aliens and even a man dressed up as Jesus who all have the shuffling fever.

The song has become rapidly popular since it came out, and has been recently picked up by Kia Motors for a Kia’s Soul commercial, which features the three hamsters you may remember from last years Super Bowl commercials.

Any company can put out a message or an ad campaign, but without a holistic approach, which looks at both online and offline marketing, the company could very well be missing a big opportunity to see their brand grow exponentially.

Colors. A Key Element in Your Brand. – Written for tba | PR + Advertising

Tuesday, March 29th, 2011

Colors evoke emotions and feelings.

What influence they have on a consumer is not always easy to determine without keeping in mind demographics and your product or service’s messages.

According to a marketing study from the University of Loyola, Maryland, color increases brand recognition by 80 percent! When developing brand identities for our clients, we always evaluate the use of color knowing how important it is in the success of a brand and its identification in a crowded marketplace.

As a reference, I have indicated basic color meanings below. Note, these are not rigid rules, just general associations to keep in mind:

Blue = depth, stability, trust, masculine, tranquility, security

Red = intensity, energy, war, danger, love, passion, strength, energetic, urgency

Purple = soothing, calming, royalty, power, nobility, wealth, ambition, dignified, mystery

Yellow = optimistic, youthful, joyful, intellectual, energetic, cheerful

Green = nature, growth, fertility, fresh, healing, safe, wealthy, relaxation

Orange = aggressive, warmth, stimulation, enthusiasm, happiness, success, creativity

Pink = romantic, feminine, idealistic

Black = powerful, sleek, intimidating

Be sure to contact tba to find out how we can help boost your brand’s familiarity!