Archive for the ‘The Creative Life’ Category

Party Rock! Written for tba | PR + Advertising

Wednesday, September 7th, 2011

On March 8, 2011, the duo LMFAO posted “Party Rock Anthem’s” music video to its YouTube channel. It now has more than 191 million views. This speaks to how a contagious message can quickly spread and go viral through the use of online marketing and video.

The video starts out in an apocalyptic world where no one is around. After the singers put in Beats headphones by Dr. Dre (a great co-brand marketing tactic) and are told to “play along,” they quickly fit in with the robots, aliens and even a man dressed up as Jesus who all have the shuffling fever.

The song has become rapidly popular since it came out, and has been recently picked up by Kia Motors for a Kia’s Soul commercial, which features the three hamsters you may remember from last years Super Bowl commercials.

Any company can put out a message or an ad campaign, but without a holistic approach, which looks at both online and offline marketing, the company could very well be missing a big opportunity to see their brand grow exponentially.

Career Advancement Tips for Freshies – 5 Quick Advice To Help You Grow Successfully

Saturday, May 21st, 2011

You have just left college and started on your first job. Although you know what your role is at your work place, you are also eager to make an impression. Remember that when you practice these career advancement tips, the results are not immediate. You will only begin to see their values when you start to internalize and act upon them naturally.

  1. Heart – If you want career advancement, then do everything fueled by the heart. While your brain provides the knowledge, your hands and legs provides the skills, and your heart provides the passion. Fuel every task with passion.When you work full heartedly, your quality shows. Someone who has the skills and knowledge but do not have the heart to complete the given task can only do a good job. To do a great job, you not only need skills and knowledge, you need heart.

    Perfection comes when passion meets skills and knowledge. Approach your work with all your heart and you will advance in your career, successfully.

  2. Heed – Many freshies I have come across and worked with are very excited to demonstrate what they know and learned in school.However, they forget that sometimes experience is needed to complement what is learned in the academic world. As a freshie in the workplace, you need to take heed of what your seniors and bosses advice you. Pay careful attention to what they are trying to tell you. Some things only experience can teach you. The finer points of any industry can only be learned when you take heed of advice from elders in the industry.
  3. Hunger – Have the hunger to know more and learn more. Have the hunger to want to go further and do more. If you want to advance in your career, always be hungry for relevant skills and knowledge. Always be hungry for excellence in your work. One of my ex-bosses used to tell me, when you do a good job, you earn your salary and your current position. When you do an excellent job, you give me reasons to give you an increment and a promotion.The hunger to want to do more and do better quite naturally makes you a competitive advantage in your unit. People will notice your constant pursuit of excellence and that will make them want you to work for them and keep you on the team. You increase your value to the company. This is one of the career advancement tips I continue to practice till today.
  4. Hindrance – As a freshie, you lack experience at work and you will find a lot hindrances. These hindrances coupled with your eagerness to demonstrate your prowess at work will frustrate you.Some challenges and obstacles are real. It could be related to your lack of skills and knowledge to complete a task.

    You may perceive yourself to know how to do the task but in reality you may not be equipped to do so. When faced with hindrances, seek help. Do not be egoistic to not do so. No one knows everything. When you seek help you learn a new skill.

    Some hindrances are more people oriented. They can be difficult colleagues simply testing your patience. When I was a freshie, how I approached this hindrance was to see it as a rites of passage. They want me to give them a reason for respecting my input and my work. When faced with such colleagues, practice patience. In extreme cases, you can seek help from your immediate boss.

  5. Humor – To balance off the career advancement tips of heed, hunger and hindrance is humor. I can still remember some of my personal experiences related to these career advancement tips.Imagine how stressful it can be when they all happen together. Imagine the stress of having to deal with this situation – You are supposed to take heed of advice and remember it, especially when it is due to a mistake. You need to be hungry for excellence. You get hindrances from colleagues because you are new. In addition, hindrance to complete some tasks due to the lack of experience. How do you deal with it?

    One of the best ways to deal with all these is to have a sense of humor. Laugh at yourself a little. When the going gets tough, laugh. While you need to be serious with your work to increase your chances of career advancement, it doesn’t mean you cannot relax. Sometimes you have to say – it’s only work. Having a sense of humor allows you to minimize the stress at work.

These are the 5 quick yet important career advancement tips a freshie can practice at work immediately. With constant practice, you can make it a habit and it would seem effortless before you know it. Taken from Career Success for Newbies.

Colors. A Key Element in Your Brand. – Written for tba | PR + Advertising

Tuesday, March 29th, 2011

Colors evoke emotions and feelings.

What influence they have on a consumer is not always easy to determine without keeping in mind demographics and your product or service’s messages.

According to a marketing study from the University of Loyola, Maryland, color increases brand recognition by 80 percent! When developing brand identities for our clients, we always evaluate the use of color knowing how important it is in the success of a brand and its identification in a crowded marketplace.

As a reference, I have indicated basic color meanings below. Note, these are not rigid rules, just general associations to keep in mind:

Blue = depth, stability, trust, masculine, tranquility, security

Red = intensity, energy, war, danger, love, passion, strength, energetic, urgency

Purple = soothing, calming, royalty, power, nobility, wealth, ambition, dignified, mystery

Yellow = optimistic, youthful, joyful, intellectual, energetic, cheerful

Green = nature, growth, fertility, fresh, healing, safe, wealthy, relaxation

Orange = aggressive, warmth, stimulation, enthusiasm, happiness, success, creativity

Pink = romantic, feminine, idealistic

Black = powerful, sleek, intimidating

Be sure to contact tba to find out how we can help boost your brand’s familiarity!

Decoding QR Codes – written for tba | PR + Advertising

Monday, January 3rd, 2011

What are these fuzzy boxes of randomly sequenced black and white squares popping up all over the country, you ask?

Example of a text message QR Code

Example of a URL QR Code

They are called QR codes, or “quick response” codes. Essentially, QR codes are an alternate form of a barcode used to direct smartphones to a mobile website, product video, click-to-call number, or text message by using your device’s camera and a barcode scanner application.

And what’s great about these codes is that every smartphone operating system has access to free QR decoders — and there are an endless number of free websites that have the ability to generate them.

QR codes are quickly beginning to register on the marketing radar and businesses are looking for the most creative way to use them to best promote their company. Here are a few places these complex little communication channels have recently been seen:

• Magazines

• Billboards

• Business cards

• In-store displays and windows

• Print ads

• Television broadcasting
• Buses
• Event tickets
• Maps
• Trade show materials
• Direct mail campaigns
• Coupons

Really, just about any printed surface the general public would need to get more information about a business or product can have a QR code. They are structured in a way that is readable from a 360-degree direction and work on both a small and large scale, leaving endless possibilities for concept development.

Visit the Cellar Key website using this link.

You can order QR wrapping paper using this link.

Here are a few applications you can download for scanning QR Codes:

For iPhone or iPod touch:
QR Scanner

For both Apple and Android devices:

You can generate QR codes from a number of sites, but the one I have found particularly easy is Kaywa QR Code.

Because QR codes are customizable, users are able to measure how many people are being targeted with a particular marketing piece, in turn allowing for easier calculation of ROI or “return on investment.”

Neilsen reported that by 2011 51% of all Americans will be carrying smartphones. Will QR codes be the future of advertising? With society gravitating toward online gaming and viral videos, it’s only natural that QR codes will enhance our mobile experience. If you are interested in learning more about how you can integrate QR Codes into your marketing strategy, be sure to give us a call.

TV Personifying Animals during Shark Week

Sunday, August 1st, 2010

During a Shark Week commercial break, these two commercials consecutively came on TV:

Travelers Insurance – Rattlesnake

2010 Kia Soul Hamster Commercial | Black Sheep Kia Hamsters Video

I had seen both of these in the past, but really became drawn to them, after seeing them one after the other. Both commercials give animals a voice and human-like qualities. The target audience is clearly different in both videos, but with the chosen music, effectively attains the intended message.

The Rattlesnake video focuses on an older crowd, while the Kia Hamsters video is geared towards a younger group. Regardless of your age, however, these critters are defiantly able to take your attention off your laptop or iPhone!

I hope you are able to enjoy these commercials as much as I do!