Party Rock! Written for tba | PR + Advertising

On March 8, 2011, the duo LMFAO posted “Party Rock Anthem’s” music video to its YouTube channel. It now has more than 191 million views. This speaks to how a contagious message can quickly spread and go viral through the use of online marketing and video.

The video starts out in an apocalyptic world where no one is around. After the singers put in Beats headphones by Dr. Dre (a great co-brand marketing tactic) and are told to “play along,” they quickly fit in with the robots, aliens and even a man dressed up as Jesus who all have the shuffling fever.

The song has become rapidly popular since it came out, and has been recently picked up by Kia Motors for a Kia’s Soul commercial, which features the three hamsters you may remember from last years Super Bowl commercials.

Any company can put out a message or an ad campaign, but without a holistic approach, which looks at both online and offline marketing, the company could very well be missing a big opportunity to see their brand grow exponentially.

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